Aarundsen Rule 1: Don’t follow the obvious path – it might lead nowhere.
Go where there is no path and blaze a trail for others to follow
Your organisation wants to occupy clear water and differentiate yourselves but do you think doing the same things bigger and better is the solution? How about a quantum leap?
Our Manifesto:
- Disruptive unpredictability offers opportunities for the brave.
- Diversity and instability fuels innovation and risk taking
- A living strategy drives excellent implementation

Because we are different….

How the Aarundsen Group works
Aarundsen Group works with organisations of all sizes that need to define and sustain their futures in a complex global environment with ever changing rules and volatile markets.
We specialize in spotting and developing growth opportunities, audacious and agile leaders, and self-sustaining innovative cultures.
We develop, communicate and roll out critical skills & strategies – while helping organisations to excite, enthuse and empower their people.
We listen. We reflect. We challenge “business as usual” mindsets. We dare. We encourage.
We help clients to achieve sustainable solutions that have a positive and measureable impact on performance
We understand organisations and we view the individual as being driven by a willingness to take responsibility and to co-create.
We build engagements that align with client ambitions and priorities giving top priority to practicality with no management speak (no bullshit).
